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Food Made Simple: A quick analysis of Functional Foods

At Journey Foods, we know there’s a better way to approach the future of food. We’re an AI-powered platform that supports product management and data services to help thousands of food businesses save money and create better products efficiently. We’ve sold several thousand units of our inaugural data-driven product line, Journey Bites, with more than 1 million cubes manufactured, which supports our machine learning-based algorithms.

Lots of people have heard of superfoods at this point even if they don’t totally know what they are (fun fact: they are usually just overhyped, regular food!), but what about functional foods? 🤔

Functional foods have actually been around for a few decades now, originating in Japan in the 1980s, but they hadn’t really become “mainstream” until last year.

Unlike their better-known counterpart we just mentioned, “functional food” is a term that actually means something.

All foods are technically functional because of their inherent nutritional value, but anything deemed a functional food is any conventional — like grains and fruits — or modified foods — like yogurts, orange juice, and Journey Bites — that included additional health benefits beyond basic nutrition. 🤒 These health benefits, which are usually related to disease prevention and/or health-promotion, are gained by adding new ingredients or more of existing ingredients. 😷

Some examples are 🥔’s and 🍊 juice. Purple and gold potatoes are purposefully enriched with more carotenoids content — known to help fight cancers in the body — and orange juice is often fortified with calcium to help your bones.

So basically functional foods are everything superfoods wish they were.

Pretty cool right? (Yes)

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